Could you tell us about yourself and your role at Ekan Kimya?
I am Damla Küçükoğlu. I work as a Sales Support and Marketing Specialist at Ekan Kimya. While managing our brand’s communication and marketing processes, I also actively participate in projects that support the activities of our sales teams. I conduct studies in the areas of customer-focused communication, brand management, and the development of sales support processes.
How would you describe Ekan Kimya’s marketing approach?
Ekan Kimya’s marketing approach is based on technical expertise, customer centricity, and a sustainable value creation approach. Instead of merely promoting our products, we adopt an approach that understands our customers’ needs, contributes to the industry through technical knowledge sharing, and builds long-term collaborations. By combining feedback from the field with our R&D strength and innovative solutions, we aim to add value to both our customers and the industry.
How do sponsorship and social support projects contribute to the brand?
Sponsorship activities are not merely an element that provides visibility in Ekan Kimya’s brand strategy; they are also a strategic communication area that establishes a strong bond with the industry, academia, and aspiring young engineers.
Our company aims to contribute to the development of young people and generate long-term value for the industry ecosystem by supporting projects, especially in the fields of engineering, education, and sports.
In this context, one of our most notable collaborations is the process carried out with the Sakarya University Concrete Canoe Team. This project, where students directly experience the design, production, and testing phases, serves as an important engineering platform where theoretical knowledge is transformed into practice.
The team’s Turkish Championship success is entirely the result of the students’ effort, disciplined work, and engineering approach. In this process, being alongside the team and being a stakeholder supporting their development is also particularly important for us. Similarly, we continue to closely follow and support the international competition process to be held in Germany.
From my perspective, such projects hold a special meaning; the intersection of my past as a national flatwater canoe athlete with my current professional career in the concrete and cement chemicals sector allows me to approach the process with a more holistic perspective.
How do the technical training processes, where you host students at your factory, proceed?
At Ekan Kimya, technical training processes are conducted within the framework of a practical program, planned upon request and organized for student groups.
In this context, students visit our factory and first undergo a basic information session. Afterwards, detailed presentations are given about the chemical laboratory, production line, and R&D units.
In the continuation of the program, students are actively involved through practical experiments conducted in the concrete laboratory, thus providing them with the opportunity to directly experience the production and testing phases.
Thanks to this structure, students experience a more holistic and application-based learning process by combining their theoretical knowledge with the real production environment in the field.
Could you provide information about the seminar activities you conduct at universities?
As Ekan Kimya, within the scope of our collaborations with universities, we meet with students through seminars organized at various universities.
In these seminars, we share current and industry-specific content regarding the dynamics of the construction chemicals sector, production processes, R&D approach, and application areas.
Our aim is to connect students’ academic knowledge with industry realities, enable them to gain a more comprehensive perspective on the field of construction chemicals, and contribute to their career planning.
These activities strengthen Ekan Kimya’s position not only as a manufacturing brand but also as a stakeholder that supports knowledge sharing and industry development.
How would you summarize Ekan Kimya’s marketing vision in general?
Ekan Kimya’s marketing vision is to establish long-term, value-oriented relationships with its customers and build a strong brand position on a global scale by making its technical expertise, R strength, and innovative solutions more visible.
